The culture of San Diego is wonderfully diverse. Within its 4,200 square miles, San Diego County holds 18 incorporated cities. From the seaside to the desert, and from the valleys to the mountains, San Diego County offers a varied landscape and climate, as well as regions with distinct local flavors and personalities.
Today, San Diego is as dynamic as ever, with its multicultural, growing population of over 3.1 million, countywide.
This section, presented by the Hispanic San Diego Ad Club marketing committee, offers a glimpse at this thriving, dynamic Hispanic metropolis. San Diego Hispanics have vibrant lifestyles and a healthy buying power. The San Diego market is vital to your Hispanic media buy, as a way to reach an affluent Latino market.
|2012||United Sates||California||San Diego|
|% Hispanic Population||17.0%||38.5%||32.9%|
|% Hispanic Population||18.7%||41.0%||35.3%|
|Expected Hispanic Growth||+15%||+10%||+11%|
Source: 2012 Nielsen Company