San Diego Hispanics and the Internet
The American Yardstick
Source: 2010 Hispanic Cyberstudy by AOL & Cheskin.
Note: Currently marketers tend to divide Hispanics into three different categories: Hispanic Dominant,
Bicultural and US Dominant. Offline, the sizing of these groups is reversed, with Hispanic Dominants
representing 52% of the segment, Bicultural 19% and US dominants 28%.