San Diego Hispanics and the Internet


The American Yardstick


Source: 2010 Hispanic Cyberstudy by AOL & Cheskin. Note: Currently marketers tend to divide Hispanics into three different categories: Hispanic Dominant, Bicultural and US Dominant. Offline, the sizing of these groups is reversed, with Hispanic Dominants representing 52% of the segment, Bicultural 19% and US dominants 28%.